Fashion Digital Marketing specialist

RESPONSIBILITIES:This position’s responsibilities include, but are not limited to, the following activities and duties:Shopify Management

• Create and update all website content and social media such as products, inventory, pricing, images and copy
• Act as liaison to help resolve customer or merchandise related issues with our customer service team
• Help to increase traffic, improve site speed, optimize navigation, customer paths, and checkout conversion
• Monitor brand’s website to ensure that it is up-to-date, accurate and fully functioning and flag/troubleshoot anything that needs attention
• Ensure that all new product data is uploaded onto our website in a timely manner prior to product launch dates
• Identify opportunities for ongoing improvement of the website and researching and implementing appropriate solutions, utilizing third parties where appropriate
• Optimise website SEO Inventory Management
• Communicate with design, production, and wholesale teams about inventory needs
• Analyze sales across channels in order to maximize inventory and support production team in optimal inventory production

Digital Marketing

• Maintain overall social media and content calendar for the brand and execute against it, including posting all content across all social channels as well as contributing to development of content concepts from idea to completion
• Review paid digital marketing assets and paid social media campaigns to ensure productivity and provide analysis to inform marketing campaigns
• Assist on email calendar strategy, execution and creative content to drive conversion on site
• Build google and social ads and monitor progress and results * Set up automated email marketing as required